Advertising industry books

Allen Iverson loved Philadelphia Daily News basketball beat reporter Phil Jasner, calling him “the best” in the...  Read More >>

"3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials,...  Read More >>

"3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials,...  Read More >>

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn...  Read More >>

A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer...  Read More >>

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For nearly fifty years, the Chicago-based Associated Negro Press (ANP) fought racism at home and grew into an international...  Read More >>

For nearly fifty years, the Chicago-based Associated Negro Press (ANP) fought racism at home and grew into an international...  Read More >>

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The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad,...  Read More >>

Leading scholars chart the future of studies on technology and journalism in the digital age.  Read More >>

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While Western media are shrinking their foreign correspondent networks, Chinese media, for the first time in history,...  Read More >>

While Western media are shrinking their foreign correspondent networks, Chinese media, for the first time in history,...  Read More >>

Market research guide to the advertising and branding industry-a tool for strategic planning, competitive intelligence,...  Read More >>

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception...  Read More >>

"Advertising is something which we are exposed to from a young age and which can affect us in many different ways....  Read More >>

When war erupted in Europe in 1914, American journalists hurried across the Atlantic ready to cover it the same...  Read More >>

This Handbook provides the most comprehensive overview of the role of electoral advertising on TV and the new forms...  Read More >>

Presents the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising....  Read More >>

We live in a boosterish era that exhorts us to play local and buy local. But what does it mean to support local...  Read More >>

We live in a boosterish era that exhorts us to play local and buy local. But what does it mean to support local...  Read More >>

In recent years, China 's leaders have taken decisive action to transform information, communications, and technology...  Read More >>