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485 books were found.
Australian Women in Advertising in the Twentieth Century captures the stories of women working in the global advertising... Read More >>
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Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern... Read More >>
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years.... Read More >>
This work explains the various elements which go to the making of a successful advertising campaign – the planning,... Read More >>
Subtitle: Six Lectures at the London School of Economics and Political Science (university of London) Lent Term... Read More >>
The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions... Read More >>
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning... Read More >>
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is... Read More >>
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of... Read More >>
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising,... Read More >>
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception... Read More >>
In a straightforward portrayal of professional life during his 35-year career as a prize-winning journalist, Scates's... Read More >>
All Dave Roberts ever wanted to do (apart from collect football programmes) was to work in advertising. Read More >>
The first biography of one of the most provocative and influential American journalists and historians of the twentieth... Read More >>
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this... Read More >>
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and... Read More >>
"ambassador to the Dominican Republic during the Kennedy administration and earned a small measure of fame when... Read More >>
Whether it's the rule-defying lifer, the sharp-witted female newshound, or the irascible editor in chief, journalists... Read More >>
Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives... Read More >>
Gain a global perspective on the advertising landscape and apply the insights with this ground-breaking examination.... Read More >>
