Free Delivery Over $100
|
|
|||
|
||||
OverviewThe ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies. Full Product DetailsAuthor: Recep YlmazPublisher: IGI Global Imprint: IGI Global Dimensions: Width: 15.20cm , Height: 2.20cm , Length: 22.90cm Weight: 1.253kg ISBN: 9781522523734ISBN 10: 1522523731 Pages: 360 Publication Date: 28 February 2017 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationRecep Yılmaz, Ondokuz Mayis University, Turkey. Tab Content 6Author Website:Countries AvailableAll regions |
||||
