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485 books were found.
Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental... Read More >>
Discusses the opportunities that social media and the internet present. Simultaneously, the book highlights the... Read More >>
This book examines the emergence of professional advertising in western India during the interwar period. It explores... Read More >>
Providing a concise toolbox for publishing professionals and students of publishing, this book explores skills needed... Read More >>
This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content... Read More >>
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies... Read More >>
Offering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners... Read More >>
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and... Read More >>
The story of how Collett, Dickenson, Pearce & Partners produced some of the most outstanding and creative advertising... Read More >>
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This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by... Read More >>
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of... Read More >>
Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet,... Read More >>
Advertising is an indispensable marketing tool in the corporate world. The advent of the Internet, e-commerce, data... Read More >>
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while... Read More >>
Video Marketing like a PRO is a hands-on guide for anyone who wants to reach the growing online audience with their... Read More >>
This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding... Read More >>
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning,... Read More >>
An accessible but comprehensive introduction to media ethics, with a theoretical grounding in moral philosophy,... Read More >>
