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486 books were found.
Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence,... Read More >>
You'll find essential advice on how to get started and how to get ahead, as well as the insider's view of the... Read More >>
Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social... Read More >>
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The 2013 Annual contains detailed case studies on some of Britain's strongest brands. Read More >>
The digital revolution has significantly changed broadcast technology. The 12th edition of Television and Radio... Read More >>
Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology... Read More >>
As European business ties develop, how are they reflected in the way companies promote themselves? As our sense... Read More >>
Was there really that much sex at the office? Were there really three-Martini lunches? Were women really second-class... Read More >>
CoolBrands(R) is an annual initiative aiming to identify and pay tribute to the nation's coolest brands. Read More >>
The advertising industry's rise to power, in war and peace Read More >>
From top women creatives all over the world, the ones responsible for the best TV commercials, ads, and sites; the... Read More >>
Merry Laughter and Angry Curses investigates the proliferation of late-Qing-era tabloid journalism and the tabloids’... Read More >>
What is advertising if not a window on the world? When a leader of one of the world's most acknowledged advertising... Read More >>
How maturing digital media and network technologies are transforming place, culture, politics, and infrastructure... Read More >>
Drawing together the perspectives of social scientists, journalists, and ATI advocates, Brokering Access explores... Read More >>
Learn in a week, what the leading experts on marketing learn in a lifetime. Read More >>
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the... Read More >>
The 2012 Annual contains detailed case studies on some of Britain's strongest brands. Read More >>
Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace... Read More >>
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising... Read More >>
Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by... Read More >>
