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An account of early advertising agencies, their entrepreneurial directors and original graphic designers and the... Read More >>
"A spidery network of mobile online media has supposedly changed people, places, time, and their meanings. A prime... Read More >>
With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new... Read More >>
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An accessible and timely guide to increasing female presence and leadership in tech companies Tech giants like... Read More >>
Despite pervasive digital technologies, digital marketing is still in its infancy. The term digital marketing is... Read More >>
The apparel and textiles industry is one of the industries most affected by globalization, and involves complex... Read More >>
The fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising... Read More >>
Perhaps no function of the press is as important as being a watchdog over the government. Based on the first content... Read More >>
The completion of the Transcontinental Telegraph in 1861 completed telegraphy's mile-by-mile trek across the West.... Read More >>
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Read More >>
R. Alton Lee brings to life Emanuel Haldeman-Julius (1889–1951), a writer-publisher-entrepreneur who was one of... Read More >>
"The September 11 attacks produced great changes in journalism and the lives of the people who practiced it. Foreign... Read More >>
Once distinct, the commercial and alternative black press began to crossover with one another in the 1920s. The... Read More >>
In 1931, the United States and France embarked on a broadcasting partnership built around radio. Over time, the... Read More >>
Exploring the role of women artists in creating visual imagery during the Renaissance. Read More >>
