Advertising industry books

485 books were found.

Advertising Theory

Advertising Theory

Author: Shelly Rodgers ,  Esther Thorson
ISBN: 9780815382508
Format: Paperback
$79.99

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by...  Read More >>

Plunkett's Advertising & Branding Industry Almanac 2019

Plunkett's Advertising & Branding Industry Almanac 2019...

Author: Jack W. Plunkett
ISBN: 9781628314908
Format: Paperback
$537.00

This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising,...  Read More >>

Advertising Theory

Advertising Theory

Author: Shelly Rodgers ,  Esther Thorson
ISBN: 9780815382492
Format: Hardback
$284.00

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by...  Read More >>

Smyllie's Ireland: Protestants, Independence, and the Man Who Ran the Irish Times

Smyllie's Ireland: Protestants, Independence, and the...

Author: Caleb Richardson
ISBN: 9780253041241
Format: Paperback
$67.95

"As Irish republicans sought to rid the country of British rule and influence in the early 20th century, a clear...  Read More >>

Smyllie's Ireland: Protestants, Independence, and the Man Who Ran the Irish Times

Smyllie's Ireland: Protestants, Independence, and the...

Author: Caleb Richardson
ISBN: 9780253041234
Format: Hardback
$170.95

"As Irish republicans sought to rid the country of British rule and influence in the early 20th century, a clear...  Read More >>

Eye to Eye: Sports Journalist Christine Brennan

Eye to Eye: Sports Journalist Christine Brennan

Author: Julie K. Rubini
ISBN: 9780821423752
Format: Paperback
$39.47

From knocking down barriers in NFL locker rooms to covering every Olympics since 1984, Christine Brennan has done...  Read More >>

Eye to Eye: Sports Journalist Christine Brennan

Eye to Eye: Sports Journalist Christine Brennan

Author: Julie K. Rubini
ISBN: 9780821423745
Format: Hardback
$76.43

From knocking down barriers in NFL locker rooms to covering every Olympics since 1984, Christine Brennan has done...  Read More >>

Advertising in MENA Goes Digital

Advertising in MENA Goes Digital

Author: Ilhem Allagui
ISBN: 9780367076504
Format: Hardback
$284.00

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Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley

Social Media Entertainment: The New Intersection of...

Author: Stuart Cunningham ,  David Craig
ISBN: 9781479846894
Format: Paperback
$64.99

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Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley

Social Media Entertainment: The New Intersection of...

Author: Stuart Cunningham ,  David Craig
ISBN: 9781479890286
Format: Hardback
$193.00

Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention,...  Read More >>

Netflix Nations: The Geography of Digital Distribution

Netflix Nations: The Geography of Digital Distribution...

Author: Ramon Lobato
ISBN: 9781479804948
Format: Paperback
$60.99

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Netflix Nations: The Geography of Digital Distribution

Netflix Nations: The Geography of Digital Distribution...

Author: Ramon Lobato
ISBN: 9781479841516
Format: Hardback
$193.00

How streaming services and internet distribution have transformed global television culture Television, once a...  Read More >>

We Are Data: Algorithms and the Making of Our Digital Selves

We Are Data: Algorithms and the Making of Our Digital...

Author: John Cheney-Lippold
ISBN: 9781479808700
Format: Paperback
$64.99

What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist...  Read More >>

Epica Book 31: Creative Communications

Epica Book 31: Creative Communications

Author: Epica Awards
ISBN: 9781350024717
Format: Hardback
$150.00

Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850...  Read More >>

Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media

Electronic Word of Mouth as a Promotional Technique:...

Author: Shu-Chuan Chu ,  Juran Kim
ISBN: 9781138360907
Format: Hardback
$284.00

This book explores the current state of knowledge on how electronic word-of-mouth (eWOM) can help or hurt brands....  Read More >>

A Cannes Lions Jury Presents: The Art of Branded Entertainment

A Cannes Lions Jury Presents: The Art of Branded Entertainment...

Author: PJ Pereira ,  Ricardo Dias
ISBN: 9780720620580
Format: Paperback
$39.99

In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range...  Read More >>

The Book 2018

The Book 2018

Author: Creative Belgium
ISBN: 9789401453783
Format: Hardback
$69.99

Covering over ten categories, this book is a tribute to the leanest ads, to the most successful ideas, and to the...  Read More >>

Pressing Interests: The Agenda and Influence of a Colonial East African Newspaper Sector

Pressing Interests: The Agenda and Influence of a Colonial...

Author: Phoebe Musandu ,  Phoebe Musandu
ISBN: 9780773554580
Format: Paperback
$67.25

The first extended history of colonial Kenya's press, 1899-1960s.  Read More >>

Pressing Interests: The Agenda and Influence of a Colonial East African Newspaper Sector

Pressing Interests: The Agenda and Influence of a Colonial...

Author: Phoebe Musandu ,  Phoebe Musandu
ISBN: 9780773554573
Format: Hardback
$256.16

The first extended history of colonial Kenya's press, 1899-1960s.  Read More >>

Nisei Naysayer: The Memoir of Militant Japanese American Journalist Jimmie Omura

Nisei Naysayer: The Memoir of Militant Japanese American...

Author: James Matsumoto Omura ,  Arthur A. Hansen
ISBN: 9781503604957
Format: Hardback
$180.95

"Among the fiercest opponents of the mass incarceration of Japanese Americans during World War II was journalist...  Read More >>

Developing Insights on Branding in the B2B Context: Case Studies from Business Practice

Developing Insights on Branding in the B2B Context:...

Author: Nikolina Koporcic (School of Business and Economics, Turku, Finland) ,  Maria Ivanova-Gongne (School of Business and Economics, Turku, Finland)
ISBN: 9781787562769
Format: Hardback
$129.00

This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together...  Read More >>

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