Overview

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers will find a form in the book enabling them to register for 1-year, 1-seat online access to tools at Plunkett Research Online, including the ability to view the market research/industry trends section and industry statistics. You have access, at no additional charge, to the very latest data posted to Plunkett Research Online. Online tools enable you to search and view selected companies, and then export selected company contact data, including executive names. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.

Full Product Details

Author:   Jack W. Plunkett
Publisher:   Plunkett Research, Ltd
Imprint:   Plunkett Research, Ltd
Dimensions:   Width: 21.60cm , Height: 2.50cm , Length: 27.90cm
Weight:   0.525kg
ISBN:  

9781628314342

ISBN 10:   1628314346
Pages:   490
Publication Date:   30 March 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Introduction 1 How to Use This Book 3 Chapter 1: Major Trends Affecting the Advertising & Branding Industry 7 1) Introduction to the Advertising and Branding Industry 7 2) Agencies Face Both Evolving Client Needs and Vast Changes in Media 10 3) Global Media Giants Acquire both Content and Distribution/Merger Activity Slows 11 4) Online Advertising Becomes More Targeted, Takes 36.8% Share of U.S. Advertising Market 12 5) Programmatic Ad Buying Dominates the Market 14 6) Global Internet Market Tops 3.5 Billion Users/Ultrafast Broadband Expands, both Fixed and Wireless 14 7) Television Ads Evolve to Face New Challenges, Formats and Online Competitors 15 8) DVR Market Evolves/Time-Shifting Hurts Advertisers 16 9) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 18 10) Market Research Evolves to Include Digital Interaction with Consumers/Ads May Be Consumer-Generated 19 11) Social Media to Generate $31 Billion in Global Online and Mobile Ad Revenues 21 12) Email Reigns as One of the Single Most Effective Advertising Tools 22 13) Newspapers and Magazines See Excellent Growth in Digital Editions and Apps 23 14) Billboards Go Digital 24 15) Location-Based Technology Delivers Targeted Ads and Discounts/Mobile Advertising Grows at an Exceptional Rate 25 16) Private Label Brands Grow in Share of Total Store Sales 26 17) LOHAS-Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers 27 18) Growth in China’s Ad Market 28 19) Growth in Big Data Supported by Expansion of Cloud Computing and Predictive Analytics 28 Chapter 2: Advertising & Branding Industry Statistics 31 Advertising & Branding Industry Statistics and Market Size Overview 32 Estimated U.S. Advertising Sector Revenues by NAICS Code: 2009-2016 33 Advertising Agencies, Public Relations Agencies & Direct Mail Advertising: Estimated Sources of Revenue & Expenses, U.S.: 2010-2015 34 Employment in Advertising & Related Industries, U.S.: 1990-2016 35 Internet Publishing & Broadcasting & Web Search Portals: Estimated Revenue & Expenses, U.S.: 2010-2015 36 Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2011-2016 37 Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2011-2016 38 Radio Networks & Radio Stations: Estimated Sources of Revenue & Expenses, U.S.: 2011-2016 39 Television Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2011-2016 40 Cable & Other Subscription Programming: Estimated Sources of Revenue & Expenses, U.S.: 2011-2016 41 Chapter 3: Important Advertising & Branding Industry Contacts 43 (Addresses, Phone Numbers and Internet Sites) Chapter 4: THE ADVERTISING 400: Who They Are and How They Were Chosen 67 Index of Companies Within Industry Groups 68 Alphabetical Index 77 Index of Headquarters Location by U.S. State 80 Index of Non-U.S. Headquarters Location by Country 83 Individual Data Profiles on Each of THE ADVERTISING 400 85 Additional Indexes Index of Hot Spots for Advancement for Women/Minorities 436 Index by Subsidiaries, Brand Names and Selected Affiliations 438 A Short Advertising & Branding Industry Glossary 455

Reviews

This new guide broadly covers data and areas of interest ranging from branding strategy and trends to emerging technology...reliable, authoritative resource. This source can provide a first stop for major research projects, or it can provide statistics and directory information for one-stop research use. - American Reference Books Annual

This new guide broadly covers data and areas of interest ranging from branding strategy and trends to emerging technology...reliable, authoritative resource. This source can provide a first stop for major research projects, or it can provide statistics and directory information for one-stop research use. - American Reference Books Annual

Author Information

Jack W. Plunkett is CEO & Publisher of Plunkett Research, Ltd., a Houston-based provider of market research and industry information in printed and electronic formats. Plunkett Research provides analysis, statistics and other vital data on all major industry sectors, from InfoTech to Retailing to Banking and Nanotechnology. Plunkett's client list includes 10,000 leading corporations, universities and government agencies worldwide. Plunkett's research products are distributed electronically through subscriptions to its website and around the globe by major booksellers and news distributors, including Bloomberg and ThomsonReuters. Jack Plunkett is the author of numerous books, including The Next Boom: What you absolutely, positively have to know about the world between now and 2025. This book won a 2011 gold medal in the Business Book Awards competition sponsored by Axiom and INC Magazine. Plunkett is frequently interviewed as an expert source by publications such as Time magazine, The Wall Street Journal, The New York Times and Investor's Business Daily, media outlets such as NPR's Marketplace, ABC, and CBS Marketwatch, as well as local and regional newspapers and national columnists. Plunkett received an Academic Book of the Year Award for his Plunkett’s Health Care Industry Almanac, and he was a regional finalist in the Entrepreneur of the Year Awards sponsored by Ernst & Young.

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