Advertising industry books

An accessible but comprehensive introduction to media ethics, with a theoretical grounding in moral philosophy,...  Read More >>

Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering...  Read More >>

25 quick, simple and practical lessons anyone can apply to begin a creative marketing strategy.  Read More >>

This volume meditates on the meanings of legitimation and expands on the notion that language can be used to gain...  Read More >>

Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign...  Read More >>

The refreshingly new and honest book for marketers who want to uncover the truth about the world of digital advertising....  Read More >>

This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates...  Read More >>

This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates...  Read More >>

This book blends the latest methods for digital communication and an understanding of the global landscape with...  Read More >>

This book blends the latest methods for digital communication and an understanding of the global landscape with...  Read More >>

Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized...  Read More >>

Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence,...  Read More >>

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A concise guide to the advertising industry by two of the world's leading creative strategists.  Read More >>

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Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital...  Read More >>

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies...  Read More >>

Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related...  Read More >>

Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising,...  Read More >>

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology...  Read More >>

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology...  Read More >>

This book explores the current state of knowledge on how electronic word-of-mouth (eWOM) can help or hurt brands....  Read More >>

Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence,...  Read More >>

This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding...  Read More >>