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OverviewAdvertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. Written by professors of advertising with experience from both within the industry and from international research, the collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Full Product DetailsAuthor: Kara ChanPublisher: City University of Hong Kong Press Imprint: City University of Hong Kong Press ISBN: 9789629372835ISBN 10: 9629372835 Pages: 240 Publication Date: 28 February 2017 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationKara Chan (PhD, City University of Hong Kong) is a Professor at the School of Communication, Hong Kong Baptist University. She worked in the advertising business and as a statistician for the Hong Kong Government before she moved into academia. Her resear Tab Content 6Author Website:Countries AvailableAll regions |
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