Advertising industry books

Through this story, Laird shows how and why--in the intense competitions for both markets and cultural authority--the...  Read More >>

Mines the more than 300 newspapers published in New York City before the Civil War for art criticism, in order to...  Read More >>

Mines the more than 300 newspapers published in New York City before the Civil War for art criticism, in order to...  Read More >>

Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign...  Read More >>

"A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1...  Read More >>

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Das vorliegende Werk des historischen Vereins von Oberwallis ist der Erste von zwei Sammelbanden, welche verschiedenste...  Read More >>

Epica Book 32 features inspirational work from the 2018 Epica Awards. It showcases outstanding creativity in advertising,...  Read More >>

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This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners...  Read More >>

Brimming with political-party campaign advertisements from the 1938 election to the present day, this colourful,...  Read More >>

Players, Teams, and Stadium Ghosts collects more than 130 sports columns and stories, written over three decades,...  Read More >>

Players, Teams, and Stadium Ghosts collects more than 130 sports columns and stories, written over three decades,...  Read More >>

This book examines Facebook Inc. and the impact that it has had and continues to have on the media and democracy...  Read More >>

Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion,...  Read More >>

This is a comprehensive guide to the subject content of A Level Media Studies, across all examining boards. It is...  Read More >>

This is a comprehensive guide to the subject content of A Level Media Studies, across all examining boards. It is...  Read More >>

This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris...  Read More >>

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Ranging from travel to wellbeing and fashion to food, Lifestyle Journalism explores a wide variety of subjects within...  Read More >>

Ranging from travel to wellbeing and fashion to food, Lifestyle Journalism explores a wide variety of subjects within...  Read More >>

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As the acclaimed author of And the Band Played On, Randy Shilts became the country's most recognized voice on the...  Read More >>

As the acclaimed author of And the Band Played On, Randy Shilts became the country's most recognized voice on the...  Read More >>

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business...  Read More >>