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485 books were found.
Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light... Read More >>
Bill Ratner, a long-time Hollywood insider and voice of their movie trailers, explores with in-depth research the... Read More >>
CoolBrands(R) is an annual initiative aiming to identify and pay tribute to the nation's coolest brands. Read More >>
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history... Read More >>
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising... Read More >>
The account handler is a key person within an advertising agency, liaising between the client on the outside and... Read More >>
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Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence,... Read More >>
The Superbrands Annual highlights brands from a wide range of... Read More >>
In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film,... Read More >>
Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity,... Read More >>
This book is designed to fill this need for students and professionals. The book takes a thorough and critical view... Read More >>
Neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful... Read More >>
The CoolBrands(R) publication is the result of an annual initiative aiming to identify and pay tribute to the nation's... Read More >>
In today’s content consumed advertising business, radio remains a powerful and relevant way to reach millions of... Read More >>
Explore the advertising landscape from a global perspective. Read More >>
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand... Read More >>
