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A Mark Treasure mystery set amidst the glitz and intrigue of the 1980s London advertising world. Read More >>
This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize... Read More >>
How do media find an audience when there is an endless supply of content but a limited supply of public attention?... Read More >>
This collection brings together strategies for advancing media reform, prepared by 33 scholars and activists from... Read More >>
Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s... Read More >>
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this... Read More >>
Learn in a week, what the experts learn in a lifetime. Read More >>
This book propels you into the often flamboyant, sparking and occasional dark world, of international advertising... Read More >>
Central Asia has long stood at the crossroads of history. It was the staging ground for the armies of the Mongol... Read More >>
The collection brings together important papers in the economics of advertising that have appeared in the new millennium.... Read More >>
"This book discusses the challenges of running an advertising agency in the early part of the twentieth century... Read More >>
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history... Read More >>
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that... Read More >>
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations... Read More >>
