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486 books were found.
Did people really have sex in the office? Did they actually drink martinis at 11am? And what was it really like... Read More >>
A creative awards reference book, honoring a year's best work in design and advertising around the globe. It includes... Read More >>
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Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad... Read More >>
Examines how American advertising both mirrors society and creates it. This title explores how advertising grew... Read More >>
Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic... Read More >>
Highlights brands from a range of sectors that have become the strongest and most iconic in their field. Part of... Read More >>
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression Read More >>
This invaluable guide focuses specifically on advertising law and the myriad rules controlling the advertising industry.... Read More >>
Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing... Read More >>
CoolBrands is an annual initiative aiming to highlight brands from a wide range of sectors that have become the... Read More >>
The story of how TBWA Worldwide became the top ad agency in the world thanks to their defining practice: Disruption.... Read More >>
High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! Afonso I., auch Nzinga Mpangu,... Read More >>
Presents an introduction to the media planning and buying process. This title focuses on basic media planning, buying... Read More >>
Provides a practical introduction to the media planning and buying process. This handbook emphasizes basic media... Read More >>
What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising?... Read More >>
Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely... Read More >>
This biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during... Read More >>
Intended for those who are considering to become an advertising creative, this book explains the skills that you... Read More >>
Market research guide to the advertising and branding industry – a tool for strategic planning, competitive intelligence,... Read More >>
Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology... Read More >>
Highlights brands from a wide range of sectors that have become the strongest and most iconic in their field. This... Read More >>
