Overview

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day. First published in 1960.

Full Product Details

Author:   Walter Taplin
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.20cm , Length: 23.40cm
Weight:   0.453kg
ISBN:  

9781138966178

ISBN 10:   1138966177
Pages:   216
Publication Date:   26 November 2015
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Preface. 1. Introduction 2. Wants 3. Information 4. Persuasion 5. Competition 6. Morals 7. Appropriations 8. Budgets 9. Agency 10. Technique. Index.

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Walter Taplin

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