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OverviewSensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world. Full Product DetailsAuthor: Bertil HulténPublisher: Taylor & Francis Ltd Imprint: Routledge Volume: 21 Dimensions: Width: 15.20cm , Height: 2.80cm , Length: 22.90cm Weight: 0.703kg ISBN: 9781138914629ISBN 10: 1138914622 Pages: 420 Publication Date: 02 November 2015 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. History of Consumer Marketing 2. The Marketing Dynamics 3. Sensory Marketing 4. The Brain and the Five Senses 5. The Sense of Sight 6. The Sense of Sound 7. The Sense of Smell 8. The Sense of Touch 9. The Sense of Taste 10. Multi-Sensory Brand Experience 11. Sensory Marketing In The FutureReviewsAs a pioneer in the field of sensory marketing, Bertil Hulten is thoroughly familiar with this quickly growing marketing approach. In Sensory Marketing: Theoretical and Empirical Grounds he explains theoretical and practical aspects of sensory marketing and puts it into, for example, branding and neuromarketing perspectives. Through an overview of the development of marketing, sensory marketing is also related to a broader marketing context. This book is essential for marketing researchers and practitioners alike. -Christian Gronroos, Professor Emeritus, Hanken School of Economics, Finland Author InformationBertil Hultén is Professor of Marketing at Linnaeus University, Sweden. Tab Content 6Author Website:Countries AvailableAll regions |
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