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486 books were found.
Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing... Read More >>
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An introduction to the practices and perspectives of advertising. It explores the industry and those who work in... Read More >>
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased... Read More >>
Branded Entertainment explains how product placement, long used in films, now embraces all forms of media. The advantages... Read More >>
This biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during... Read More >>
Contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design... Read More >>
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells... Read More >>
This title aims to highlight brands, from a wide range of sectors, that have become the strongest and most iconic... Read More >>
Divided by into sections by decades, this book explores the legendary campaigns and brands of advertising's modern... Read More >>
'Business Superbrands' highlights business brands, from a wide... Read More >>
'Revealing and often hilarious...filled with anecdotes and insights' Daily Telegraph Read More >>
Provides a history of the Australian advertising industry, exploring its development over the course of the twentieth... Read More >>
An exploration of the iconography of alcohol advertising, this analysis investigates the changing patterns of consumption... Read More >>
The starting point of an event is usually the desire to create something remarkable for a special occasion. Different... Read More >>
Global advertising icon Jean-Marie Dru shares personal insights and anecdotes about his life in advertising as well... Read More >>
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media... Read More >>
Explores how advertising humor works. Supported with dozens of the world's funniest ads, insights from creative... Read More >>
Adland explores advertising from a global perspective, delving briefly into the origins of modern advertising in... Read More >>
