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OverviewIn 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In The Art of Branded Entertainment they reflect on the winning strategies and campaigns. Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers. For the past five years the Cannes Lions International Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of essays authored by each juror. Full Product DetailsAuthor: PJ Pereira , Ricardo Dias , Gabor Harrach , Marcelo PascoaPublisher: Peter Owen Publishers Imprint: Peter Owen Publishers ISBN: 9780720620580ISBN 10: 0720620589 Pages: 320 Publication Date: 04 October 2018 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsThe first book ever written by a Cannes Lions jury...[it] offers unique insight into alternative techniques that companies can use to make their brand stand out from the competition. --SHOOT Online """The first book ever written by a Cannes Lions jury...[it] offers unique insight into alternative techniques that companies can use to make their brand stand out from the competition.""--SHOOT Online" Author InformationAuthor Website: http://www.pereiraodell.comPJ PEREIRA (b. 1973, Rio de Janeiro) is co-founder of advertising agency Pereira O'Dell, where he works with brands such as MINI, Coca-Cola, LEGO, Google, Skype and Intel. In 2017 he served as the president of the jury of the `Branded Entertainment' award at the Cannes Lions Festival of Creativity. In Branded Entertainment he brings together the experience and wisdom of fourteen fellow jurors, working on creative campaigns for companies such as Anheuser-Busch, Burger King, Red Bull Media and creative firms such as MediaCom and Bartle Bogle Hegarty. Tab Content 6Author Website: http://www.pereiraodell.comCountries AvailableAll regions |
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