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OverviewFull Product DetailsAuthor: Ilhem AllaguiPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.498kg ISBN: 9780367076504ISBN 10: 0367076500 Pages: 226 Publication Date: 02 April 2019 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction Chapter 1 Adland in the MENA region. From traditional to digital Chapter 2 Engaging consumers: On new advertising trends and practices Chapter 3 Advertising humor in the MENA region Chapter 4 Advertising to consumers in a religious season Chapter 5 Advertising to women in the MENA region Chapter 6 Online advertising as a revenue stream for media start-ups in MENA Chapter 7 Experimenting with Democracy. Political advertising in the post Arab uprisings ConclusionReviewsAuthor InformationIlhem Allagui is Associate Professor in residence at Northwestern University in Qatar. Her Ph.D. in Communication Sciences is from the department of communication at the Université de Montréal, Canada (2006). She specializes in teaching marketing communication courses including digital and social media marketing, integrated marketing communication, advertising, advertising copy and layout, as well as advertising campaigns. Tab Content 6Author Website:Countries AvailableAll regions |
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