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OverviewProviding a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists. Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf. Full Product DetailsAuthor: Miriam J. Johnson , Helen A. SimpsonPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9781032231563ISBN 10: 1032231564 Pages: 184 Publication Date: 02 September 2022 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsTable of Contents Introduction: What is digital and social marketing? Chapter One: Author Brands Chapter Two: Research & Identifying Insights Chapter Three: Master Social Strategy Chapter Four: Campaign & Evergreen Strategies Chapter Five: Creative Ideation Chapter Six: Production Chapter Seven: Promotion Chapter Eight: Community Building Chapter Nine: The dirty ‘I’ word - Influencers Chapter Ten: Reporting/Metrics and Success Chapter Eleven: TL;DR Appendices IndexReviewsAuthor InformationMiriam J. Johnson is a Senior Lecturer in Publishing and Subject Coordinator for the MAs in Publishing Media and Digital Publishing at Oxford International Centre for Publishing, Oxford Brookes University, UK. Helen A. Simpson is a Managing Partner at BADER. A female-led creative shop in Brooklyn, NY. Tab Content 6Author Website:Countries AvailableAll regions |