Overview

Offering a radical new toolbox for digital storytellers, this key text contains everything today’s media practitioners need to know about conceptualising, editing and producing stories for online platforms and audiences. This book teaches readers practical skills for increasing their reach online, strengthening their personal brand and improving follower counts across the social web, including main platforms such as Twitter, Snapchat, TikTok, Instagram and Facebook. Encouraging a DIY approach, the authors guide readers through various platforms and reveal which are best suited to their users and how to customise stories for different channels. Topics covered include storytelling with smartphones (iOS and Android), storyboarding, framing, sequencing, shooting and editing high-quality content, and evaluating the success of content and campaigns. Contributions from five industry experts expand on privacy, community building and collaboration. The book concludes by looking to the future of social media storytelling, with industry professionals offering predictions for trends to watch out for. Social Media Storytelling is an essential resource for students of mobile and multimedia journalism, digital media and media marketing, as well as for professionals who want to learn how to create compelling content and tell impactful brand stories. The book also features accompanying online exercises.

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9781032229256

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Marie Elisabeth Mueller is a public broadcast journalist, university educator and trainer for digital journalism and communications who has been working in the media industry, at universities and in organisations for more than 25 years. She is a versatile author and publicist for print, radio, TV, multimedia and online media. Marie Elisabeth Mueller also conducts storytelling training, content strategy coaching and design sprints for innovative digital products for media houses, NGOs and small and medium-sized enterprises. She completed her doctorate in media studies/philosophy at the University of Constance on the topic of “Digital Storytelling in Film”. She teaches interactive multimedia storytelling and platform strategy at universities in Germany and abroad, including the Stuttgart Media University and University of the Fine Arts in Berlin (Germany), S. I. Newhouse School for Public Communications in Syracuse (USA), Asian College of Journalism in Chennai (India) and Danish School of Journalism in Aarhus (Denmark). From 2004 to 2008, she was seconded to the University of Nairobi in Kenya as a DAAD lecturer. In 2020, Marie Elisabeth Mueller received the Gisela Bonn Award for her outstanding contributions to Indo–German relations. She is partner of the international core team of several global collaborative reporting projects like the Global News Relay and the Global Pop-Up Newsroom. Devadas Rajaram is the former editor-in-chief of Info2cell.com, senior journalist and a professor of New Media at the Asian College of Journalism (ACJ) in Chennai, India. In 2018, the renowned American media organisation Media Shift named him one of the20 most innovative journalism teachers in the world – the only one not from the United States (http://mediashift.org/2018/01/edshift20-honoring-innovative-journalism-educators-2017/). Devadas Rajaram is one of the pioneers in digital journalism. He started experimenting with mobile storytelling in 1997. He holds a distinguished master's degree in International Multimedia Journalism from Newcastle University (UK). Devadas Rajaram is one of the lead educators of international collaborative projects for journalism schools across the world, particularly in the Global Pop-Up Newsroom and the Global News Relay. Since 2012, he has been teaching mobile journalism, social media and interactive multimedia storytelling at the Asian College of Journalism in Chennai. He has been a guest lecturer at the Stuttgart Media University in Germany and at the American University in Bulgaria.

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