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Author:   Mary Alice Shaver ,  Soontae An
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 17.80cm , Height: 2.00cm , Length: 25.40cm
Weight:   0.657kg
ISBN:  

9780765629685

ISBN 10:   0765629682
Pages:   256
Publication Date:   30 October 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction; Part I North America; Chapter 1 Canada, Soontae An; Chapter 2 Mexico, Mercedes Medina; Chapter 3 The United States, Soontae An; Part II South America; Chapter 4 Argentina, Maria-Elena Gronemeyer; Chapter 5 Brazil, Paulo Faustino; Chapter 6 Chile, Maria-Elena Gronemeyer; Chapter 7 Colombia, Mercedes Medina; Chapter 8 Peru, Maria-Elena Gronemeyer; Part III The Nordic Countries; Chapter 9 Denmark, Mary Alice Shaver; Chapter 10 Sweden, Mary Alice Shaver; Part IV Other European Countries; Chapter 11 France, Jean-Pierre Teyssier; Chapter 12 Portugal, Luísa Ribeiro; Chapter 13 Spain, Mercedes Medina; Chapter 14 The United Kingdom, Mary Alice Shaver; Chapter 15 Germany, Dan Shaver; partV The Pacific Rim; Chapter 16 Australia, Gayle Kerr; Chapter 17 The People’s Republic of China, Liu Jing; Chapter 18 Hong Kong, Taiwan, and Macau, Liu Jing; Chapter 19 The Republic of Korea, Soontae An; Chapter 20 Japan, MarikoMorimoto; partVI Global Advertising Regulation; Chapter 21 Conclusion;

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Authored by Shaver, Mary Alice; An, Soontae

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