Overview

Full Product Details

Author:   Paul Martin Lester
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 17.80cm , Height: 1.50cm , Length: 25.40cm
Weight:   0.703kg
ISBN:  

9780415662932

ISBN 10:   0415662931
Pages:   294
Publication Date:   29 November 2013
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Reviews

Paul Lester provides a conceptual roadmap to the myriad digital innovations transforming the media landscape. From user-generated content to transmedia storytelling, the book delves deeply and provocatively into the new technologies and applications sweeping through the domain of mass communications. The reader emerges engaged in a new media world. -John V. Pavlik, Professor and Associate Dean for Research, Northwestern University in Qatar Lester's approach is breezy and practical. Every chapter includes suggestions for hands-on exploration to help students use and create engaging online features. Add to that the right dose of history and ethical guidance, and you've got the perfect resource for anyone who wants their students to practice mindful craft. -Mary Angela Bock, University of Texas at Austin

<p> Paul Lester provides a conceptual roadmap to the myriad digital innovations transforming the media landscape. From user-generated content to transmedia storytelling, the book delves deeply and provocatively into the new technologies and applications sweeping through the domain of mass communications. The reader emerges engaged in a new media world. John V. Pavlik, Professor and Associate Dean for Research, Northwestern University in Qatar

Author Information

Paul Martin Lester is Professor of Communications at California State University, Fullerton. He is the author of Visual Communication: Images with Messages, Visual Journalism: A Guide for New Media Professionals, The Ethics of Photojournalism, and, with xtine burrough, Visual Communication on the Web.

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