Free Delivery Over $100
|
|
|||
|
||||
OverviewThis volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand. Full Product DetailsAuthor: Jerry KliatchkoPublisher: Cambridge Scholars Publishing Imprint: Cambridge Scholars Publishing Edition: Unabridged edition ISBN: 9781527541047ISBN 10: 1527541045 Pages: 135 Publication Date: 11 November 2019 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationJerry G. Kliatchko, Ph.D., holds a doctorate of Public Communication from the University of Navarra, Spain. He is the Dean of the Integrated Marketing Communication (IMC) and Media and Entertainment Management (MEM) programs at the School of Communication of the University of Asia and the Pacific, Manila. His research and publications focus on the theoretical foundations and practice of IMC, particularly in the Asian setting. Tab Content 6Author Website:Countries AvailableAll regions |
||||
