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OverviewCraig Mawdsley and Bridget Angear have been practising creative strategy in some of the world's leading advertising agencies for over 25 years. They now run their own consultancy, working directly with clients to solve problems with creativity. In this book they distil what they have learned from their years in the industry, creating 25 simple lessons anyone can apply. Full Product DetailsAuthor: Craig Mawdsley , Bridget Angear , Wayne PickPublisher: The Choir Press Imprint: The Choir Press Dimensions: Width: 16.50cm , Height: 0.40cm , Length: 16.50cm Weight: 0.101kg ISBN: 9781789632354ISBN 10: 1789632358 Pages: 64 Publication Date: 31 October 2021 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Not yet available, will be POD This item is yet to be released. You can pre-order this item and we will dispatch it to you upon it's release. This is a print on demand item which is still yet to be released. Table of ContentsReviewsAuthor InformationCraig Mawdsley and Bridget Angear are consulting strategists who have worked together for 15 years. They have been named London's #1 strategists six times (a unique achievement), as well as driving their strategy department to multiple Cannes Effectiveness Grand Prix, IPA Effectiveness Agency of the year and APG Creative Strategy Agency of the year awards. Craig began with a Business degree from Bath University joining at Saatchi & Saatchi as a graduate before 16 years at AMV BBDO. Bridget studied Economics at Reading University before joining J Walter Thompson and then joining Craig at AMV. They now run the independent strategy consultancy, Craig + Bridget. Tab Content 6Author Website:Countries AvailableAll regions |