Advertising industry books

This book provides you with a step-by-step guide to making a scientific poster that has real impact.  Read More >>

100 Best Posters 22 presents groundbreaking work in the fields of corporate design, advertising, and the graphic...  Read More >>

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses...  Read More >>

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses...  Read More >>

Leading scholars chart the future of studies on technology and journalism in the digital age.  Read More >>

This book examines the emergence of professional advertising in western India during the interwar period. It explores...  Read More >>

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In this no-holds-barred memoir, Prahlad serves up scoops of his most unforgettable experiences, peppered with viciously...  Read More >>

Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding....  Read More >>

This volume provides engaging accounts with transmedia practices in the long nineteenth century and offers model...  Read More >>

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This practical and comprehensive text effectively provides advertising account planning principles within an integrated...  Read More >>

This practical and comprehensive text effectively provides advertising account planning principles within an integrated...  Read More >>

This carefully researched book covers such areas as advertising agencies, marketing consultants, online advertising,...  Read More >>

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines...  Read More >>

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining...  Read More >>

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining...  Read More >>

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This critical introductory text explores the role of advertising in contemporary culture and its connections to...  Read More >>

This critical introductory text explores the role of advertising in contemporary culture and its connections to...  Read More >>

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse...  Read More >>

This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’...  Read More >>

Consumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental...  Read More >>