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2729 books were found.
This book is an exploration into the current world of relationships in the workplace. It focuses on the ways in... Read More >>
As countless love songs, movies, and self-help books attest, men and women have long sought different things. The... Read More >>
Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers... Read More >>
Most people know what management is but often people have vague ideas about Manageralism. This book introduces Manageralism... Read More >>
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one... Read More >>
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This Handbook brings together the latest research on applied market design. It surveys matching markets: environments... Read More >>
"Conventional Wisdom holds that to increase loyalty, companies must ""delight"" customers by exceeding service expectations.... Read More >>
Materiality and Space focuses on how organizations and managing are bound with the material forms and spaces through... Read More >>
One of the major obstacles unions face in building influence in the workplace is the opposition and resistance from... Read More >>
The first cross-cultural analysis of the differences in career trajectories and experiences between a senior group... Read More >>
The U.S. spends the most in the world on health care and research, yet our outcomes are among the worst in industrialized... Read More >>
A powerful call to action, Wharton professor Peter Fader's book, Customer Centricity, upends some of our most fundamental... Read More >>
It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising... Read More >>
This impressive Companion critically examines these advances in methodological thinking, particularly those that... Read More >>
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic... Read More >>
The current global financial crisis has raised awareness of the impact the world of finance has on the economy and... Read More >>
Changing Behaviours charts the emergence of the behaviour change agenda in UK based public policy making since the... Read More >>
