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9781665158152

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The Human Brand is a must-read for those who want a truly evolved understanding of how to earn loyalty and create lasting relationships with customers. It's a timely look at how modern corporations hold onto customers--and how we drive them away. -- Beth Comstock, chief marketing officer, General Electric The Human Brand is a brilliant synthesis of psychological science and marketing wisdom. Engaging, insightful, and deeply original, this is an essential book for every business reader. -- Daniel Gilbert, author of Stumbling on Happiness, and Edgar Pierce Professor of Psychology, Harvard University Chris Malone has a unique talent for uncovering customer insights that challenge conventional wisdom and uncover new growth opportunities. In The Human Brand, he and Susan Fiskeoffer a new way to understand brands, deliver more memorable customer experiences, and drive profitable growth. -- Ravi Saligram, president and chief executive officer, OfficeMax, Inc. This insightful book explains in simple terms why trust is at the heart of every healthy relationship--not just between people, but between companies and their customers. The Human Brand will cause you to completely rethink your current approach to customer relationships, and that's a good thing. -- Tom Long, chief executive officer, MillerCoors

"""The Human Brand is a must-read for those who want a truly evolved understanding of how to earn loyalty and create lasting relationships with customers. It's a timely look at how modern corporations hold onto customers--and how we drive them away."" -- ""Beth Comstock, chief marketing officer, General Electric"" ""The Human Brand is a brilliant synthesis of psychological science and marketing wisdom. Engaging, insightful, and deeply original, this is an essential book for every business reader."" -- ""Daniel Gilbert, author of Stumbling on Happiness, and Edgar Pierce Professor of Psychology, Harvard University"" ""Chris Malone has a unique talent for uncovering customer insights that challenge conventional wisdom and uncover new growth opportunities. In The Human Brand, he and Susan Fiskeoffer a new way to understand brands, deliver more memorable customer experiences, and drive profitable growth."" -- ""Ravi Saligram, president and chief executive officer, OfficeMax, Inc."" ""This insightful book explains in simple terms why trust is at the heart of every healthy relationship--not just between people, but between companies and their customers. The Human Brand will cause you to completely rethink your current approach to customer relationships, and that's a good thing."" -- ""Tom Long, chief executive officer, MillerCoors"""

Author Information

Chris Malone is founder and managing partner of Fidelum Partners, a research-based consulting and professional services firm that helps clients achieve sustained business growth and performance. He was chief marketing officer at Choice Hotels International and senior vice president of marketing at ARAMARK Corporation, and has held senior marketing and sales positions at Coca-Cola Company, the National Basketball Association, and Procter & Gamble. He lives in the Philadelphia area with his wife and three sons. Susan T. Fiske is Eugene Higgins Professor, Psychology and Public Affairs at Princeton University. She investigates social cognition--especially groups' images and the emotions they create at cultural, interpersonal, and neuroscientific levels. She is author of more than three hundred publications and winner of numerous scientific awards, including election to the National Academy of Science. She and her husband divide their time between Princeton and Vermont. Sean Runnette is a television and movie actor and Earphones Award-winning narrator who has also directed and produced more than two hundred audiobooks, including several Audie Award winners.

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