Overview

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute. Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

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"""Branding expert Libby Gill uses her extraordinary experience and know-how, along with her Seven Core Mindshare Methods, to show you how to effectively shape your brand into something that thrives and endures as well as adds unique value to the marketplace."" -- ""Stephen M. R. Covey, New York Times bestselling author of The Speed of Trust"" ""Gill skillfully sums up the intricate connection between innovative business practices that drive organizational success and the human characteristics that create an engaged and inspired workforce. A must-read for any professional."" -- ""Andrew J. Kaplan, president of worldwide networks, Sony Pictures Television """

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