The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One

Author:   Bernadette Jiwa ,  Bernadette Jiwa
Publisher:   Gildan Media Corporation
ISBN:  

9798200627592


Publication Date:   13 August 2013
Format:   Audio  Audio Format
Availability:   In stock   Availability explained
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The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One


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Author:   Bernadette Jiwa ,  Bernadette Jiwa
Publisher:   Gildan Media Corporation
Imprint:   Gildan Media Corporation
ISBN:  

9798200627592


Publication Date:   13 August 2013
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Reviews

"""Full of inspiring stories about what makes businesses unique (and successful) in today's supersaturated markets."" -- ""David Airey, author of Work for Money, Design for Love"" ""If you're someone who cares about why you do what you do and how you do it, this book is for you."" -- ""Tina Roth Eisenberg, founder of Tattly"" ""It's so easy to over-complicate what great brands and new businesses need to do to resonate with their consumers. The simple questions asked in this book help you to demystify that process."" -- ""Wendy Wilson Bett, cofounder of Peter's Yard"" ""The wisdom in this book is better than any fortune. Read and apply!"" -- ""Chris Guillebeau, New York Times bestselling author of $100 Startup"" ""This book is an inspiration. Bernadette ignites real-world experience with a true passion for helping businesses move to the next level."" -- ""Mark Schaefer, author of Return on Influence"" ""This book will give you a new perspective on your marketing and help you move from talking about yourself to talking about things your customers actually care about."" -- ""Joe Pulizzi, founder of Content Marketing Institute"""


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