Customer Centricity: Focus on the Right Customers for Strategic Advantage

Author:   Peter Fader ,  Patrick Girard Lawlor
Publisher:   Gildan Media Corporation
ISBN:  

9798200627202


Publication Date:   01 September 2013
Format:   Audio  Audio Format
Availability:   In stock   Availability explained
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Customer Centricity: Focus on the Right Customers for Strategic Advantage


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Author:   Peter Fader ,  Patrick Girard Lawlor
Publisher:   Gildan Media Corporation
Imprint:   Gildan Media Corporation
ISBN:  

9798200627202


Publication Date:   01 September 2013
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. He is also the co-director of the Wharton Customer Analytics Initiative, an academic research center focused on fostering productive collaborations between data-driven firms and top academic researchers around the world. He has been quoted and featured in the New York Times, the Wall Street Journal, the Economist, the Washington Post, and on NPR, among other media. Patrick Lawlor, an award-winning narrator, is also an accomplished stage actor, director, and combat choreographer. He has worked extensively off Broadway and has been an actor and stuntman in both film and television. He has been an Audie Award finalist multiple times and has garnered several AudioFile Earphones Awards, a Publishers Weekly Listen-Up Award, and many starred audio reviews from Library Journal and Kirkus Reviews.

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