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2729 books were found.
If your organization's goal is to create a lasting service culture...you're going to love Customer Love! Mac Anderson... Read More >>
Mobile has reprogrammed your customers' brains. Your customers now turn to their smartphones for everything. What's... Read More >>
We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections... Read More >>
In nineteenth-century Europe and the United States, fashion—once the province of the well-to-do—began to make its... Read More >>
"""This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways... Read More >>
Acquiring contemporary art is about passion and lust, but it is also about branding, the back story, the relationship... Read More >>
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Explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful... Read More >>
Beyond Diversity and Intercultural Management develops a change model designed to challenge prevailing paradigms... Read More >>
Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants,... Read More >>
Toward a Future Beyond Employment proposes that as poor nations move to the emerging stage and as emerging economies... Read More >>
The objectives of this book are twofold. Firstly, it proposes that economics should be defined as a study of imperfect... Read More >>
"In his book, The How of Wow!, award-winning author John J. Murphy challenges you to differentiate your s service.... Read More >>
Thinking of marginals as competing in the context of other organizations allows the reader the opportunity to explore... Read More >>
"Grounded in key observations in consumer psychology, Bounded Rationality and Industrial Organization develops non-standard... Read More >>
Embedding CSR into Corporate Culture demonstrates that a new frontier for corporate social responsibility is possible... Read More >>
Insiders agree: a company’s most profitable growth strategy is to cultivate customer loyalty. Learn the proven anticipatory... Read More >>
