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This volume of new essays examines and explores the ramifications of the Prisoner's Dilemma, one of the most debated... Read More >>
Organizational change is still an issue of high importance for organizations, yet many change initiatives fail.... Read More >>
"One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells... Read More >>
The first and only encyclopedia to focus on the economic and financial behaviors of consumers, investors, and organizations,... Read More >>
The bestselling author of Simpler offers a powerful, provocative, and convincing argument for protecting people... Read More >>
Science has made the leap from the lab to come to a store near you--and the effects on us are phenomenal. Corporations... Read More >>
Sebastian Burchhardt develops a game theory model that analyzes the possible behavioral patterns of employees during... Read More >>
Northern Ireland is a case study in point where a parallel system of schools offers education in Catholic maintained... Read More >>
Resisting Mind Control: Leveraging the Predictive Power of Behavioral Economics in Business Strategy reveals to... Read More >>
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Knowledge@Wharton Essentials With consumer decisions being made at increasing speed, and the time it takes to win... Read More >>
Shortlisted for the Financial Times & McKinsey Business Book of the Year Award. Get ready to change the way you... Read More >>
This bookexplains how to practically apply neuroscience and behavior research to better market to consumers by understanding... Read More >>
This book focuses on the question of whether and how civil society may contribute to policy innovation. As the focus... Read More >>
"Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.... Read More >>
In his research, Sören Köcher provides valuable insights on the paradoxical effects of the magnitude of a loyalty... Read More >>
We must quickly learn how to live well in the world as it is today, including the realm of work. We need to learn... Read More >>
The next frontier in business has the power to disrupt free market capitalism as we know it: the use of big data... Read More >>