Overview

Science has made the leap from the lab to come to a store near you--and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more--often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them. During his journey, Lewis explores fascinating questions such as: Why should a particular font used to describe soup make it taste better? Why do some retailers actively encourage shoppers to haggle? How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you--as a retailer or marketer--learn from them? Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.

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9798200613069

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Reviews

"""David Lewis is preeminent among...marketing gurus. He is known as the father of neuromarketing. The Brain Sell, his latest book, works very well as an up-to-the minute primer on why people buy and how to manipulate them. Pretty much every trick is covered from the use of smells and colors to subliminal priming."" -- ""Financial Times (London)"" ""Fascinating work...some of the information in this book is quite scary! Dr. David Lewis examines the latest neuroscience and analyzes the shopping experience like never before. I challenge anyone to read this and not see things a little differently."" -- ""Vicki St. Clair, host of Conversations Live with Vicki St. Clair"" ""In his new book, The Brain Sell: When Science Meets Shopping, Dr. Lewis guides readers through the world of neuromarketing and explains the techniques and tools that advertisers use to influence consumers. This inside look at how businesses can utilize subconscious methods of persuasion offers new and exciting possibilities for marketers and entrepreneurs alike. Don't miss it!"" -- ""Roger Dooley, author of Brainfluence"" ""Psychologist and neuromarketing expert David Lewis gives us the inside scoop on how advertisers manipulate our emotions--using smells, colors, catchy slogans, unconscious biases, and even subliminal messaging--to get us to buy things."" -- ""Scientific American Mind"""

Author Information

"David Lewis grew up in Aberdeen, South Dakota. He met and married his wife Beverly in Colorado, where together they make their home in the foothills of the Rocky Mountains, enjoying their three grown children and one grandchild. Steve Menasche is a conservatory-trained actor and musician who has toured the world with West Side Story, Jesus Christ Superstar, and the American Folk Theatre. As a voice actor, he has been the ""guy next door"" voice for numerous national radio and television campaigns, including Proactive, Arby's, Countywide, Shaklee, and Lexus. He can also be seen as an on-screen actor featured in nationwide ads for IBM. He is a fourth-degree black belt in jujitsu who still practices regularly and volunteers for underprivileged children."

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