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Increasingly, identity theft is a fact of life. We might once have hoped to protect ourselves from hackers with... Read More >>
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A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.... Read More >>
This book presents essential insights on environmental policy derived from behavioral economics. This book addresses... Read More >>
The micro-economic behaviour typical of humans is also found in other animals, suggesting that some basic biological... Read More >>
Gain a new perspective on the inevitable problems of everyday life Read More >>
The world is threatened by the impacts of overpopulation, climate change, environmental damage, impending energy... Read More >>
Tomando como punto de partida la necesidad humana de comunicarse llegamos a un punto en el que lo que se comunica... Read More >>
This book is intended to offer another view of marketing, based on facts. It got its inspiration from the path-breaking... Read More >>
The objectives of this book are twofold. Firstly, it proposes that economics should be defined as a study of imperfect... Read More >>
In this thought-provoking book, Bart Nooteboom offers a radical critique of the principal intellectual and moral... Read More >>
Here's just some of what you'll discover by reading How To Sell On Amazon Mexico - 3 things you absolutely need... Read More >>
Value Creation and the Internet of Things describes value delivery and consumption, exploring the mechanisms by... Read More >>
Yes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining... Read More >>
Including an original introduction, this two-volume collection guides both students and scholars from the time when... Read More >>
Online shopping continues to grow at an astounding rate: in 2012, more than $1 trillion was spent in online retailers... Read More >>
Volume 1: 4th edition; volumes 2-3: 1st edition. Read More >>
Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics... Read More >>
This volume of new essays examines and explores the ramifications of the Prisoner's Dilemma, one of the most debated... Read More >>
