Overview

Resisting Mind Control: Leveraging the Predictive Power of Behavioral Economics in Business Strategy reveals to general and business readers how the insights and tools of behavioral economics are being applied by companies to shape and predict customer behavior. Accurate prediction enables companies to design, launch, and perfect successful products, services, web sites, mobile applications, business models, marketing campaigns, and financial strategies. In result, companies improve their financial results, customer satisfaction, and employee productivity. In accessible language richly illustrated with examples and case studies, behavioral economist and startup consultant Myles Leighton explains the methods of behavioral economics that are used to identify, measure, and predict the irrational components in customer responses to specific business and marketing strategies. He shows how companies engineer their strategies to profit from consistent and generally unconscious irrational susceptibilities in their customers. He describes how predictive accuracy is honed through real-time empirical testing. Resisting Mind Control draws instructive parallels of corporations to governments, political parties, and interest groups, which increasingly harness the predictive power of behavioral economics to manipulate the behavior and sentiment of targeted constituents, voters, and supporters.

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9781484204702

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Myles Leighton provides world-class business development, analysis, and user experience/interaction designs. As a practicing behavioral economist, he is highly skilled at evaluating mobile applications, websites, and business models for effectiveness and cognitive ease, and then using myriad principles to craft reliable solutions that better guide the user's decision. This hindsight in an irrational world leads to happy experiences and highly predictable user outcomes.Leighton holds an ALB in psychology from Harvard University, and an ALM in decision science from Duke University. He conducted his apprenticeship with Dan Ariely, New York Times Best-selling author and world-renowned expert on behavioral economics.Leighton has introduced several research-backed innovations, as well as patents, to the market, and helped many small and large businesses research, develop, and significantly improve their MVPs and CVPs using behavioral economics principles. He also loves adventure, flying, and helping big cats live happy lives.

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