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OverviewPsychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox. Full Product DetailsAuthor: John TylerPublisher: Kbpublishing Imprint: Kbpublishing Dimensions: Width: 15.20cm , Height: 1.00cm , Length: 22.90cm Weight: 0.259kg ISBN: 9781938015243ISBN 10: 193801524 Pages: 96 Publication Date: 13 July 2015 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationJohn Tyler has spent over 30 years in the fields of marketing and opinion research. His clients include Fortune 500 corporations, multi-nationals, government organizations, non-profits, and small businesses. His unique experience and expertise has given him the ability to form cutting edge insights into the motivations that drive people to take actions and make decisions. Tab Content 6Author Website:Countries AvailableAll regions |
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