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OverviewYes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining the image of the American woman, whether they're employees or customers. Millennial women are confident, strong, bursting with ideas, tech savvy, and champion multi-taskers. They influence every aspect of American business. With off-the-charts buying power, their effect on the economy is unprecedented. So, how can corporate America connect with, understand, and communicate with these 40-million-strong powerhouses? This first-ever illuminating guide unlocks the secrets, values, attitudes, and lifestyles of the millennial woman and offers a clear strategy on how to manage, market, and bond with them. This book is your opportunity to get to know them. Full Product DetailsAuthor: Ann Arnof FishmanPublisher: Ann a Fishman Generational Targeted Marketing LLC Imprint: Ann a Fishman Generational Targeted Marketing LLC Dimensions: Width: 15.20cm , Height: 0.40cm , Length: 22.90cm Weight: 0.113kg ISBN: 9780692472392ISBN 10: 0692472398 Pages: 70 Publication Date: 01 August 2015 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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