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2728 books were found.
Emotionale Reaktionen von Nutzern auf Stimuli einer interaktiven Anwendung gelten als zentrale Indikatoren für positive... Read More >>
Der Autor identifiziert sechs verschiedene Typen von Markenliebe: selbstwertsteigernde Markenliebe, hedonistische... Read More >>
This work proposes that Carl Menger’s Subjective Theory of Value (STV), and its subsequent elaboration by Ludwig... Read More >>
Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs,... Read More >>
The book explores the theoretical and empirical issues relating to the interaction between corporate governance... Read More >>
This book emanates from an interdisciplinary dialogue conducted among researchers from nine countries and two continents,... Read More >>
The central argument of this book is that the foundations for sustainable prosperity lie in an approach to economic... Read More >>
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Soft Skills For Hard Business explores the deep link between and the relevance of Behavioural Sciences in the broad... Read More >>
This proceedings volume presents the latest scientific research and trends in experimental economics, with particular... Read More >>
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing... Read More >>
Presenting some of the most significant research on the modern understanding of luxury, this edited collection... Read More >>
A fascinating account of how radical researchers have used experiments to overturn conventional wisdom and shaped... Read More >>
Auf Basis theoretischer Ansätze leitet Jana Wies Hypothesen zu dem Sender-Empfänger-Vergleich von Weiterempfehlungen... Read More >>
Consumer behavior and consumer response to commodities and services that have been made available in the market... Read More >>
Maria Schneider-Reißig untersucht das Wissen und die Fähigkeiten von Verbrauchern im Umgang mit Krediten. In einem... Read More >>
This study investigates the complex link between natural disasters, individual behaviour – in the form of an individual’s... Read More >>
This second edition demonstrates that there are more conditions and actors prevalent in the economy than are considered... Read More >>
In the past few decades, economic analysis of law has been challenged by a growing body of experimental and empirical... Read More >>
Doing so can prevent leaders becoming prisoners of their own past, failing to recognize the repetitive patterns... Read More >>
