Behavioural economics books

The market for green products has expanded rapidly over the last decade, but most consumers need something more...  Read More >>

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective,...  Read More >>

"How Behavioral Economics Influences Management Decision-Making: A New Paradigm critically reexamines the management...  Read More >>

This book offers a service science perspective on platform orchestration and on collaborative consumption, providing...  Read More >>

This book sets the agenda to turn behavioral economics, which has long been considered a subordinate discipline,...  Read More >>

Moreover, it includes perspectives and analyses from the two primary types of impulsivity: impulsive choice (or...  Read More >>

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits...  Read More >>

Normative analysis in economics usually aims at satisfying individuals' preferences, valuing economic freedom and...  Read More >>

Martin Hülsen explores individual behavioral trustworthiness of and within the banking industry in Germany based...  Read More >>

This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer)....  Read More >>

Have you ever wondered what separates a good company from a great one or a great one from a dominant company? Do...  Read More >>

This book explains how investor behavior, from mental accounting to the combustible interplay of hope and fear,...  Read More >>

Die Studie untersucht, wie Natural Wines-Konsumenten verschiedene Produkteigenschaften in Bezug auf die Natürlichkeit...  Read More >>

This is the first book to examine the linkages among natural and organizational accidents and disasters in the modern...  Read More >>

Offering a novel view on morality in consumption, this book creatively examines how the seven deadly sins - pride,...  Read More >>

In diesem Buch wird die Konvergenz von Glücks- und Videospielen aus wirtschaftswissenschaftlicher Sicht untersucht....  Read More >>

How do you attract the “other half” to spend their affluence on your products and services? Learn the practical...  Read More >>

This book argues that Lionel Robbins’s construction of the economics field’s organizing cornerstone, scarcity—and...  Read More >>

Experimental methods include laboratory experiments in the tradition of political psychology, laboratory experiments...  Read More >>

This volume brings together cutting-edge research from emerging and senior scholars alike representing a variety...  Read More >>

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Further, in each case, the book takes a detailed look at the economic problems as they arise within a broader sociological...  Read More >>

This book investigates the ways in which social norms and bounded rationality shape different contracts in the real...  Read More >>

Aufgrund der Tendenz zur Marktsättigung sowie der Veränderung von Kundenbedürfnissen können Unternehmen die Strategie...  Read More >>

Das Online-Umfeld verändert die strategische Preisgestaltung und deren Auswirkungen auf den Markt sind noch ungeklärt....  Read More >>