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2728 books were found.
This book surveys existing literature from both waste management and behavioural sciences to offer a complete overview... Read More >>
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Using an experimental approach, Maximilian Eberl evaluates the role of implicit learning (CBM/AAT) for the modification... Read More >>
This is the first book to investigate individual’s pessimistic and optimistic prospects for the future and their... Read More >>
Now more than ever, marketers face a paradox. Consumers expect your brand to know who they are, what they want,... Read More >>
A fascinating account of how radical researchers have used experiments to overturn conventional wisdom and shaped... Read More >>
Argues that society is now built upon a distrust of institutions and government, with people instead tending to... Read More >>
The Journey to WOW is a unique and insightful guide to creating fierce customer loyalty, and transforming an organization's... Read More >>
This unique book on international business presents a critical review of the role of bounded rationality in internationalization... Read More >>
In spite of the acknowledged importance of WE, the concept was hitherto weakly understood, inconsistently defined,... Read More >>
Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain... Read More >>
This volume presents lecture notes for a course in behavioral finance, most suitable for MBA students, but also... Read More >>
Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie, der Neurowissenschaft... Read More >>
This book rehabilitates beta as a definition of systemic risk by using particle physics to evaluate discrete components... Read More >>
Building on the work of Nobel Prize in Economics winner Elinor Ostrom, the book revisits the theory of political... Read More >>
This book looks at the complex and unpredictable behaviour of consumers, and how they engage with brand communication.... Read More >>
Economic growth has extraordinarily increased the availability of market goods to satisfy people’s need for comfort,... Read More >>
This text provides a comprehensive and unique introduction to modern microeconomics. It pursues an integrative approach... Read More >>
Chapter Two(AI) tool technical innovation in cruise tourism immediate positive emotion influence to cruise travelling... Read More >>
This book offers comprehensive examination of research on the relevance of individual behavior and technology to... Read More >>
This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi... Read More >>
Es wurden nicht nur systematisch die Anreizhöhe und Eigenschaften des inzentivierten Produkts variiert, sondern... Read More >>
The market for green products has expanded rapidly over the last decade, but most consumers need something more... Read More >>
