Free Delivery Over $100
|
|
|||
|
||||
OverviewConsumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and therefore help in growing the company and developing it into a brand. Most of the topics introduced in this book cover new techniques and the applications of consumer behavior. This textbook attempts to assist those with a goal of delving into this field. Full Product DetailsAuthor: Erik MadsenPublisher: Clanrye International Imprint: Clanrye International Dimensions: Width: 20.30cm , Height: 1.40cm , Length: 27.60cm Weight: 0.789kg ISBN: 9781632406835ISBN 10: 1632406837 Pages: 238 Publication Date: 29 May 2018 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
||||
