Behavioural economics books

"For over 200 years loyalty programs have hovered around enticing customers to come back for more. This book is...  Read More >>

This book is unique in the sense that it gathers contributions from senior and top researchers in the economics...  Read More >>

See your offering through the buyer's eyes for more effective marketing <p>Buyer Personas is the marketer's actionable...  Read More >>

See your offering through the buyer's eyes for more effective marketing <p>Buyer Personas is the marketer's actionable...  Read More >>

See your offering through the buyer's eyes for more effective marketing <p>Buyer Personas is the marketer's actionable...  Read More >>

Loss of self-worth, driven by the first effect, encourages further connectivity and sharing as buyers seek more...  Read More >>

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization...  Read More >>

Is there a foolproof way to get more customers, make more sales and skyrocket your business to success?  Read More >>

In dieser Open-Access-Publikation analysieren die Autoren die öffentliche Debatte um Chancen und Risiken von Big...  Read More >>

Die Autorinnen und Autoren des Tagungsbandes ziehen anlässlich des 10-jährigen Jubiläums der Wissenschaftlichen...  Read More >>

From the coauthor of the New York Times-bestselling The Second Machine Age comes a compelling argument that despite...  Read More >>

Businesses worry about new technologies, but customers are the ultimate disruptors-Suman Sarkar offers bold strategies...  Read More >>

A book unlike any other customer service guide, Willie’s Way translates Willie’s common-sense wisdom into simple,...  Read More >>

While most patrons strive to be strip club veterans, there are a chosen few who see beyond the bells and whistles...  Read More >>

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From the coauthor of the New York Times bestseller The Second Machine Age, a compelling argument--masterfully researched...  Read More >>

No matter what your products of services are, this book will help youpackage them in the most attractive manner,...  Read More >>

This book provides an overview of the concept of economic psychology from behavioral and mathematical perspectives...  Read More >>

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This handbook provides a comprehensive overview of behavioral economics which considers both key developments and...  Read More >>

Angesichts einer weiter fortschreitenden Homogenisierung von Produkt- und Servicemerkmalen wird es für Unternehmen...  Read More >>

Uno de los grandes retos que tenemos hoy en día los gerentes comerciales es generar crecimiento rentable de la mano...  Read More >>

While ordinary people tend to make myopic, independent decisions, planners deal with linked decisions intentionally...  Read More >>

Learn The Best Speed Reading Techniques Super Fast! Do You Want to Greatly Improve Your Reading Speed? Do You Want...  Read More >>

Social Media is growing at an exponential rate and is quickly becoming the best and cheapest way for businesses...  Read More >>