Behavioural economics books

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This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings...  Read More >>

Simplified Chinese edition of Contagious: Why Things Catch On  Read More >>

Goran Dominioni argues that research in behavioral economics, psychology, and neurosciences can offer novel insights...  Read More >>

Discusses contextual market entropy caused because of swift changes in innovation and technology. The book delineates...  Read More >>

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Presents research that explores transmedia storytelling and digital marketing strategies in relation to audience...  Read More >>

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Decision-making is the best way to actively improve anything in your personal and professional life, or in any business...  Read More >>

Elgar Research Agendas outline the future of research in a given area. Exploring important gaps in research, chapters...  Read More >>

This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other...  Read More >>

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"Ever wonder where your concert ticket money goes or what happens when you stream your favorite song on Spotify?...  Read More >>

"""These days, consumers have real power: they can research companies, compare ratings, and find alternatives with...  Read More >>

This book offers readers a comprehensive introduction to the economy of attention from the perspective of the basic...  Read More >>

The parameters of what constitutes successful marketing are shifting. In today's increasingly competitive, global...  Read More >>

This book seeks to diagnose and analyze the social, economic and technological consequences of the 2008 financial...  Read More >>

Dabei stellt er dar, wie die Preispsychologie zur Preisgestaltung systematisch genutzt werden kann, und entwickelt...  Read More >>

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying...  Read More >>

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world...  Read More >>

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world...  Read More >>

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world...  Read More >>

Christoph Mölleken liefert eine systematische Analyse über die Auswirkungen des Bonussystems im Bankensektor auf...  Read More >>

Earlier edition published in 2009 by John Wiley & Sons.  Read More >>