Behavioural economics books

Presents research on the methods and applications of integrating environmental considerations into all aspects of...  Read More >>

Presents research exploring the techniques and impacts of new technologies deployed in today's digital marketplace...  Read More >>

Five bold strategies to help you understand customers and their ever-changing needs  Read More >>

Five bold strategies to help you understand customers and their ever-changing needs  Read More >>

The first Handbook in economics dedicated to the discussion of the methods of experimental economics, this timely...  Read More >>

What motivates human behaviour? Drawing on literatures from anthropology to zoology, Oliver examines how we are...  Read More >>

A Research Agenda for Economic Anthropology poses new questions for anthropologists about the post-recession world,...  Read More >>

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Always have an affordable dinner recipe ready to cook for your family (that they will actually love to eat)!  Read More >>

Culture Shift is a practical guide to using behavioral economics to change organizational culture effectively and...  Read More >>

This textbook provides a hands-on and intuitive overview of the methodological foundations of experimental economics....  Read More >>

Is there a foolproof way to get more customers, make more sales and skyrocket your business to success?  Read More >>

Katja Lohmann entwickelt Wirkungsmodelle, die den Einfluss von Smileys auf die Emotionen der Kunden in den neuen...  Read More >>

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Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential,...  Read More >>

Das industrielle Angebot von lösungsorientierten Produkt-Service-Bündeln nimmt branchen- und länderübergreifend...  Read More >>

This volume presents the most recent studies of work and labor in the digital age as it unfolds in both Europe and...  Read More >>

This is the fourth volume of focused texts developed from leading textbook The Foundations of Behavioral Economics....  Read More >>

"Um dos principais objetivos de todo o ser humano é conquistar a liberdade de escolher os rumos da sua vida. Nem...  Read More >>

Die Ergebnisse der Studien zeigen die zugrundeliegenden psychologischen Effekte sowie die resultierenden Verhaltensabsichten...  Read More >>

André Fecher untersucht die Auswirkungen von Preismetriken im Handel auf die kundenseitige Angebotsbeurteilung und...  Read More >>

Are you concerned you won't sell enough this month to pay your bills and support your family? Are you uncertain...  Read More >>

This book builds on the 'nudge' idea proposed by Richard Thaler and Cass Sunstein, proposing an alternative 'think'...  Read More >>

In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand...  Read More >>

Somewhere along the way, we got distracted. As much as we multitask, love our devices, and feel like we're in control,...  Read More >>