Behavioural economics books

How can today's designers better engage with new and emerging technologies to take advantage of the opportunities...  Read More >>

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A new, evolutionary explanation of markets and investor behaviorHalf of all Americans have money in the stock market,...  Read More >>

Master the Art of Persuasion, Develop Rich Relationships, Influence Others to Do What You Want and Turbo-charge...  Read More >>

Examines behavioural biases and their impact on investment decisions in order to develop better future plans and...  Read More >>

Annika Sauer untersucht die Anwendung grundlegender mikroökonomischer Ideen und Instrumente in der Branche der Videospielindustrie....  Read More >>

Elgar Research Agendas outline the future of research in a given area. Exploring important gaps in research, chapters...  Read More >>

Robert Caspar Müller untersucht, wie Konsumentenbilder und die dahinterstehenden Menschenbilder theoretisch konstruiert...  Read More >>

A history of how global businesses have targeted the human brain's reward center  Read More >>

Umweltschutz stellt für Konsumenten ein Thema von hoher Relevanz dar, spiegelt sich allerdings nicht gleichermaßen...  Read More >>

Social influence has been defined as the ability to change individual behavior (intentionally or unintentionally)....  Read More >>

Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes...  Read More >>

This volume represents the first attempt in the field of language pedagogy to apply a systems approach to issues...  Read More >>

Popular culture assumes that women are born to shop and that cities invite their trade. But downtowns were not always...  Read More >>

"""Unlock new possibilities, break free from distractions, focus, spark creativity."""  Read More >>

​Ist es Ihnen auch schon passiert, dass Sie im Aufzug auf den Knopf für das siebte Stockwerk gedrückt hatten, aber...  Read More >>

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In diesem Buch wird eine Basis zur weitreichenden Berücksichtigung der Kundenwertorientierung in der Optimierung...  Read More >>

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We live in an era of tribalism, polarization, and intense social division--separating people along lines of religion,...  Read More >>

In recent years, traditional economic theory has been enriched by behavioral components. There is huge and rapidly...  Read More >>

Explains why it is even more important today that brands use consumer...  Read More >>

In The Sex Factor, leading feminist Victoria Bateman shows how we can only understand the burning economic issues...  Read More >>

From a leading expert on addiction comes a provocative, singularly authoritative history of how sophisticated global...  Read More >>

A history of how global businesses have targeted the human brain's reward center  Read More >>