Behavioural economics books

In The Sex Factor, leading feminist Victoria Bateman shows how we can only understand the burning economic issues...  Read More >>

Relationships between people are known to impact our quality of life, and the cohesive nature of those relationships...  Read More >>

Why do some companies create such strong affection for their brands that their customers are compelled to become...  Read More >>

Why do some companies create such strong affection for their brands that their customers are compelled to become...  Read More >>

Why do some companies create such strong affection for their brands that their customers are compelled to become...  Read More >>

I've always said that if I don't take care of my money, then someone else will be more than willing to do it for...  Read More >>

Behavioral Finance: What Everyone Needs to Know (R) provides an overview of common shortcuts and mistakes people...  Read More >>

Behavioral Finance: What Everyone Needs to Know (R) provides an overview of common shortcuts and mistakes people...  Read More >>

The book is researched and written with strong academic rigor and persuasive argument that also makes it accessible...  Read More >>

The book is researched and written with strong academic rigor and persuasive argument that also makes it accessible...  Read More >>

Im Zentrum der Untersuchung stehen die Rollenanforderungen und die Grundhaltungen von Kundenberatenden, insbesondere...  Read More >>

Diane Updyke and her colleagues present valuable tips, value statements, and learnings that every businessperson...  Read More >>

Diane Updyke and her colleagues present valuable tips, value statements, and learnings that every businessperson...  Read More >>

"In the old days, when we made physical products, setting project goals wasn't that hard. But in today's service-...  Read More >>

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors...  Read More >>

Here David McWilliams presents the story of modern Ireland. Surveying four decades, bookended by the visits of the...  Read More >>

This book investigates various kinds of climate change mitigation behaviour, which range from a general support...  Read More >>

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying...  Read More >>

Unveil the secrets of the venerable City of Zion in the style and tone of the already classic work, The Richest...  Read More >>

Unveil the secrets of the venerable City of Zion in the style and tone of the already classic work, The Richest...  Read More >>

Why do citizens of states with strict surveillance care so little about their digital privacy? Why do Brazilians...  Read More >>

Bridget Brennan, CEO de Female Factor, la firma de consultoría más importante del mundo en marketing y ventas para...  Read More >>

Love + Fear Mastering the Primal Motives of Buyers shares a simple marketing framework that anyone can use, from...  Read More >>

Love + Fear Mastering the Primal Motives of Buyers shares a simple marketing framework that anyone can use, from...  Read More >>

"""An eviscerating indictment of how poorly customers are often treated, and the powerful recipe for doing the exact...  Read More >>