Behavioural economics books

"Personas que mueren por exceso de alimento en un mundo en que gente muere por falta de alimento, publicidad omnipresente...  Read More >>

In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking...  Read More >>

"Logic can be met with logic, while illogic cannot-it confuses those who think straight. The Big Lie and monotonously...  Read More >>

From Azeem Azhar, renowned technology analyst and host of the global tech podcast Exponential View, comes a bold...  Read More >>

From Azeem Azhar, renowned technology analyst and host of the global tech podcast Exponential View, comes a bold...  Read More >>

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A mais completa compilação dos escritos do autor sobre persuasão, marketing e técnicas de vendas Poucas pessoas...  Read More >>

Unternehmen stehen heute vor der Herausforderung, ihre Markenwerte durch möglichst viele Sinne gezielt zu vermitteln,...  Read More >>

"Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the ""Korean Wave”...  Read More >>

This book explores human decision-making heuristics and studies how nudging and winking can help citizens to make...  Read More >>

From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments...  Read More >>

Coins, credit, the gold standard, central banks, bitcoin, ethereum, cryptocurrency, the blockchain-these financial...  Read More >>

Can your company win by embracing a higher purpose? Yes--and this book tells you how. Few management ideas have...  Read More >>

Are you tired of losing customers all the time? Or you're just finding it difficult to keep them? Then you must...  Read More >>

Napoleon Hil explica as Leis do Sucesso Este livro aborda três elementos indispensáveis para a conquista de objetivos...  Read More >>

The entrepreneur's go-to guide for establishing your platform and monetizing your expertise on Clubhouse. Gary Henderson,...  Read More >>

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Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers...  Read More >>

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EVERY CUSTOMER IS UNIQUE For many companies, large and small, customer data is a noisy mess. There are problems...  Read More >>

This book discusses ideas for stakeholders to develop strategies to access and use financial products and services...  Read More >>