Overview

Can your company win by embracing a higher purpose? Yes--and this book tells you how. Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it--from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton. Why? Love. In Winning on Purpose, Reichheld argues that the primary purpose of a business should be to enrich the lives of its customers. NPS does this by putting the Golden Rule--loving customers--at the heart of enduring business success. But winning on purpose isn't easy. Reichheld explains why most NPS practitioners achieve just a small fraction of the system's full potential, and presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable measure of what he calls good profits. Delivering an engaging mix of in-depth business examples and moving personal stories, Reichheld distills and advances the essentials of NPS. Winning on Purpose is the must-listen story of the management phenomenon of our time--and your indispensable guide to making NPS the key to your own company's success.

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Fred Reichheld is a New York Times bestselling author and business strategist best known for his work on customer loyalty. He is the creator of the Net Promoter System of management (NPS). His books include The Loyalty Effect, Loyalty Rules!, and The Ultimate Question: Driving Good Profits and True Growth. He has written for many business publications, including Harvard Business Review, and is a frequent speaker on loyalty and other business topics. His work on loyalty has been covered in the Wall Street Journal, New York Times, Financial Times, Fortune, BusinessWeek, and the Economist. Reichheld is a Fellow of the management consultancy Bain & Company, where he has worked since 1977. Walter Dixon is a winner of Audible's #1 Editor's Choice and Customer Favorites award. He has narrated more than 200 audiobooks; performed in musical theater, drama and opera productions, and professional stand-up comedy; and voiced commercials, corporate videos, animated features, vintage radio dramas, and audio tours for the Guggenheim and other museums.

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