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Overview"Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the ""Korean Wave” in the West, both at a macro and micro level, as an alternative pop culture globalization. This research investigates the capitalist ecosystem (formed by producers, institutions and the state), the soft power of Hallyu, and the reception among young people, using France as a case study, and placing it within the broader framework of the 'consumption of difference.' Seen by French fans as a challenge to Western pop culture, Hallyu constitutes a material of choice for understanding the cosmopolitan apprenticeships linked to the consumption of cultural goods, and the use of these resources to build youth’s biographical trajectories. The book will be relevant to researchers, as well as undergraduate and postgraduate students in sociology, cultural studies, global studies, consumption and youth studies." Full Product DetailsAuthor: Vincenzo Cicchelli , Sylvie Octobre , Sarah-Louise RaillardPublisher: Springer Nature Switzerland AG Imprint: Springer Nature Switzerland AG Edition: 1st ed. 2021 Dimensions: Width: 14.80cm , Height: 2.50cm , Length: 21.00cm Weight: 0.658kg ISBN: 9783030842956ISBN 10: 3030842959 Pages: 356 Publication Date: 23 October 2021 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Language: English Table of Contents1 Introduction: Hallyu as an Alternative Aestheticized Global Pop Culture2 Is Entertainment Capitalism the Ultimate Stage of Aesthetic Capitalism? 3 An Alternative Globalization of Pop Culture 4 From Soft Power to “Sweet Power” 5 The Theory of Cosmopolitan Elective Affinities 6 From One Wave to the Next: Aesthetics and Digital Intimacy 7 Looking in the Korean Mirror: Enchantment and Disenchantment with Elsewhere 8 Using Hallyu to Stand Out 9 General Conclusion: Why Does the Global Success of Hallyu Matter?ReviewsAuthor InformationVincenzo Cicchelli is Associate Professor at Université de Paris and Research Fellow at Centre Population et Développement (Université de Paris / IRD), France. Sylvie Octobre is Researcher at Département des études, de la prospective et des statistiques, French Ministry of Culture, and Research Fellow at Centre Max Weber, France. Tab Content 6Author Website:Countries AvailableAll regions |
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